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Events Manager

ThinkCERCA believes that writing is the path to critical thinking. Named a "game-changing" teacher empowerment tool by Bill Gates, our personalized literacy platform is proven to help students achieve two years of academic growth per year. We're on a mission to make these results a reality for all students.

To help us get there, we’re looking for an energetic, detail-oriented Events Manager who can drive brand awareness and revenue for ThinkCERCA through trade shows, conferences, strategic events. As ThinkCERCA grows, events are becoming an ever-increasing opportunity for us to showcase our team and company as thought leaders in the world of literacy, personalized learning, and critical thinking. The Events Manager will play an integral role in aligning sales and marketing efforts around this growing revenue stream.

We need a strong communicator who is comfortable acting as a brand ambassador via face-to-face interactions with educators at ThinkCERCA conferences and events. What’s more, we need someone who is comfortable thinking strategically as well as tactically and who is always ten steps ahead of the to-do list.

This position will report directly to the Director of Marketing & Communications, but will also work closely with our executive and school partnerships teams to help shape ThinkCERCA’s events strategy for years to come.

Responsibilities

  • Generate new customer leads through in-market events, conferences, trade shows, and strategic campaigns.
  • Run point on all events and conferences, from concept creation to day-of logistics.
  • Set, communicate, and maintain goals, timelines, and priorities for all events.
  • Spearhead the creation of event-related promotional materials and assets.
  • Drive attendance to all events and coordinate with necessary stakeholders on appropriate pre- and post-event follow-up.
  • Effectively and professionally represent ThinkCERCA at these events and communicate our value proposition, as needed.
  • Work with the Director of Marketing & Communications to ensure all in-market programs are on time and within budget.
  • Track and regularly report on ROI from all event marketing efforts.
  • Develop and manage relationships with event vendors, sponsors, suppliers, and contractors.

What We’re Looking For

  • Undergraduate degree in marketing, communications, or a related field
  • 4+ years in an events, marketing, or field marketing role
  • Strong experience with networking and building professional relationships
  • Extremely strong written and verbal communication skills
  • Great listener who can distill information into actionable insights  
  • Experience analyzing and tracking ROI of event programs
  • Strong working knowledge of digital marketing best practices
  • Knowledge of and passion for solving challenges within our education system
  • Excellent grammar skills

Our Commitment to Diversity

ThinkCERCA’s core values act as a guiding force for the entire team. These values place a specific emphasis on our desire to create and sustain a diverse and inclusive environment for everyone we encounter.

As a team of 40-plus employees, we recognize the importance of bringing a wide range of perspectives to a company that works with a diverse population of students, teachers, families, and administrators. The continued evolution of our product is dependent on the diverse mix of voices and backgrounds from our team.

To be diverse, ThinkCERCA works to recruit, hire, and retain employees from all walks of life. We do not discriminate based on race, color, ancestry, religion, gender identity, national origin, sexual orientation, marital status, ability, or military status. In fact, we love celebrating and learning from the diverse voices that our team brings together. Everyone is welcome here.

To be an inclusive environment for all, ThinkCERCA expects all staff to contribute to and refine our diversity and inclusion practices. It is each person’s responsibility to make all team members feel welcome. We appreciate when our colleagues share their background and experiences in order to continually improve upon our product and services.

The work to create such an environment does not end with hiring. We provide employees with professional development opportunities and trainings throughout the year on topics such as recognizing unconscious bias, giving growth-mindset feedback, and building cultural competency. The work to create a welcoming and diverse environment is never finished—we’re looking for team members who will continually push to make ThinkCERCA’s culture better.

 

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